Get Your Score: The 401(k) Growth Assessment

Turn your network and expertise
into 401(k) sales.


Want to join us?
Join 3,000+ 401(k) advisors for weekly strategies, scripts,
and tools to win bigger plans—straight to your inbox.
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Start here:

Hi, I’m Andy Hudson.

I help advisors unlock the leads already sitting in their network—and install a proven process to turn all your strengths into steady, high-value 401(k) plan wins.
No luck, no buying leads, no waiting for referrals.

✔️ You know how to add plans. But not as predictably—or as quickly—as you want.
✔️ The old playbook—waiting on referrals, buying lists, jumping on every call—keeps you busy, not better.
✔️ You’ve got the experience. Clients love you. But growth feels random.

Three ways I can help you.

1. Sales Ideas & Scripts Newsletter
Join 3,000+ 401(k) advisors for weekly sales ideas, outreach scripts, and pipeline updates.
2. The 401(k) Advisor Playbook Mastermind
Join our small-group mastermind for coaching, scripts, and a full system to multiply plan wins—without feeling pitchy or burning your network.
View Mastermind
3. Take the 401(k) Growth Assessment
Diagnose your pipeline, find hidden opportunities, and get a custom action plan in 2 minutes—no calls required.
Take Assessment

Ready to Build?

No calls. No theory.
Click the 401(k) Growth Assessment button in the menu at the top of the page to get started.

Advisors Like You Are Saying:

“You helped me seal the deal on a $32M plan—exactly what I needed to hit my next milestone.”
“The 401(k) Advisor Playbook is powerful. Wish I found this 15 years ago.”
“I doubled my 401(k) revenue in under a year thanks to Andy’s coaching.”
Join 3,000+ 401(k) advisors using these systems to win bigger plans.
The 92% Rule for Prospecting: